channel expansion theory
Channel expansion theory is a theory of communication media perceptions that incorporates experiential factors to explain and predict user perceptions of the new communication media. This study tests channel expansion theory in the context of new and traditional communication media. Pin Page Channel Expansion Theory A Reconstructive Analysis of Channel Expansion Theory. . The Wikipedia page for Channel expansion theory is well-organized with seven clear key headings at first glance. It is well presented and includes relevant resources such as the Related theories the Application section. The channel expansion theory combines elements of media richness theory with certain characteristics of influence and social presence theories. Sens a gent s content. The theory suggests that in order to understand users varying perceptions of any medium we need to consider users prior knowledge-building experiences relating to use of the ...